A promise to rank you for “fractional CFO”
That term belongs to national firms with a decade of links behind them. We will tell you which searches you can realistically own, and they are narrower and less glamorous than the head term.
Website design
A website built for one moment.
The evening after someone recommends you, a business owner types your name into Google. That is the entire audience for your website. Not strangers, not searchers — people who have already been told you are good and are checking whether it holds up.
What is different about it
The hard part is not the design.
Anyone can make a CFO site look tidy. A template does that for $19 a month, and quite a few of the sites we examined are handsome.
The hard part is the sentence at the top. “Fractional CFO Services” is not positioning — it is a category label, and your prospect already knows the category because whoever referred you explained it. What they need to know is whether you have sat in a business like theirs.
Getting from one to the other is not a design problem. It is an hour of hard questions about which engagements you actually want, which ones went badly, and what you are genuinely better at than the other person they were given.
That conversation is the product. The website is what we do with the answer.
From the study
52% of the sites we examined led with the name of the service instead of the client.
It is the most valuable line on the page, and half the category spends it saying something the reader already knew. Read the study →
How the build runs
Six steps, about two weeks.
Positioning first, before a pixel
A ninety-minute call about who you actually serve — revenue band, industry, the problem you get called about. Most practices cannot write that sentence about themselves, and it is the hardest and most valuable part of the whole build. Everything else follows from it.
We write the copy
You are not sent a template with lorem ipsum and asked to fill it in. We draft every page from the call and your existing material, then you correct it. You are a CFO, not a copywriter, and asking you to write your own headline is how sites end up saying “Fractional CFO Services”.
Design and build
Hand-written HTML and CSS. No WordPress, no page builder, no plugins to update, nothing that can be hacked or that breaks when something auto-updates at 2am. It loads instantly on a phone in a parking lot, which is where half of your prospects will read it.
Proof, assembled properly
The part most practices skip. We help you get two or three client results into a form you can publish — named where the client agrees, anonymised by industry and revenue band where they don't, and always with a number in it.
Booking, wired in
Your calendar, on the page, above the fold. The endorsement is loud on Tuesday and inaudible by Thursday; a contact form spends that window waiting on you to check email.
Launch, then it is yours
You own the site outright. The files, the domain, the content. If you ever want to leave, you leave with everything — there is no platform holding it hostage.
What you will not get
Things we deliberately do not do.
A WordPress site
Plugins, updates, security patches, and a maintenance bill that never ends. We hand-build in HTML and CSS. There is nothing to maintain because there is nothing running.
Access to your Google listing
We never ask for it and never take it. Agencies get profiles suspended and the client wears it. You get a monthly list of what to change; nobody but you ever logs in.
Stock photography of handshakes
Your prospect is a business owner who has seen ten thousand of them. Every image on the site will be either yours or nothing.
An account manager
Two builds a month, both done by the person you spoke to on the first call. When you email, he answers.
A rented site
You own the files and the domain. If you leave, the site leaves with you. No platform lock-in, no “export fee”.
Start here
See where your site stands first.
Before you spend anything, get the free review. We score your current site against the four questions from the study and fix one thing for you regardless of what you decide.