/* ==========================================================================
   CFOWEBSTUDIO — design system v2
   v1 was typeset, not designed. This version keeps the typographic discipline
   and adds what every professional site in the reference set had: a visual
   object in the fold, a confident colour field, depth, and scale contrast.
   ========================================================================== */

@import url("fonts.css");

:root{
  /* ---- ground ---- */
  --ink:#0e1116;          /* deep, slightly blue-black — authority, not beige */
  --ink-2:#171b22;
  --ink-3:#232a34;
  --ink-line:#2c333f;

  --paper:#fdfcfa;        /* crisp warm white, not cream */
  --paper-2:#f5f2ec;
  --paper-3:#ebe6dc;
  --rule:#e4dfd5;
  --rule-2:#cfc8ba;

  --text:#12161b;
  --text-2:#3d4650;
  --muted:#66707c;
  --muted-d:#98a2ae;      /* on dark */
  --muted-d2:#c3cad3;

  /* ---- accents ---- */
  --clay:#b8431c;         /* brand + CTA — warmer and more saturated than v1 */
  --clay-2:#983514;
  --clay-lt:#e2704a;      /* on dark */
  --clay-wash:#fbeee9;

  --amber:#d99a2b;        /* the data colour */

  --amber-on-dark:#eeb454;
  --green:#2f7a58;

  /* ---- form ---- */
  --r-sm:8px; --r:12px; --r-lg:18px; --r-pill:999px;
  --sh-1:0 1px 2px rgba(14,17,22,.05), 0 2px 8px rgba(14,17,22,.04);
  --sh-2:0 2px 4px rgba(14,17,22,.06), 0 12px 28px rgba(14,17,22,.08);
  --sh-3:0 8px 20px rgba(14,17,22,.10), 0 30px 60px rgba(14,17,22,.16);

  --serif:'Newsreader',ui-serif,Georgia,'Times New Roman',serif;
  --sans:'IBM Plex Sans',system-ui,-apple-system,'Segoe UI',Helvetica,Arial,sans-serif;
  --mono:'IBM Plex Mono',ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;

  --measure:34rem;
  --gutter:clamp(1.25rem,5vw,4rem);
  --wrap:78rem;
  --shell:min(var(--wrap),100% - (var(--gutter) * 2));
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--sans);
  font-size:clamp(1rem,.97rem + .16vw,1.0625rem);line-height:1.65;
  font-feature-settings:"kern","liga","calt";-webkit-font-smoothing:antialiased}
img,svg,video{max-width:100%;height:auto;display:block}
:focus-visible{outline:2px solid var(--clay);outline-offset:3px;border-radius:4px}

/* ---- layout ---- */
.shell{width:var(--shell);margin-inline:auto}
.band{padding-block:clamp(4rem,8vw,7.5rem);position:relative}
.band--tight{padding-block:clamp(2.75rem,5vw,4.5rem)}
.band--paper2{background:var(--paper-2)}
.band--ink{background:var(--ink);color:var(--paper)}
.band--ink h1,.band--ink h2,.band--ink h3{color:var(--paper)}
.band--ink .lede{color:var(--muted-d2)}
.band--ink .muted,.band--ink .note{color:var(--muted-d)}
.band--paper2 + .band, .band + .band--paper2{border-top:1px solid var(--rule)}
.prose{max-width:var(--measure)}

/* ---- type ---- */
h1,h2,h3{font-family:var(--serif);font-weight:400;letter-spacing:-.015em;text-wrap:balance;margin:0}
h1{font-size:clamp(2.25rem,1.5rem + 2.6vw,3.5rem);line-height:1.06;letter-spacing:-.022em}
h2{font-size:clamp(1.9rem,1.35rem + 2.3vw,3.1rem);line-height:1.1;letter-spacing:-.02em}
h3{font-size:clamp(1.2rem,1.08rem + .5vw,1.5rem);line-height:1.25}
h4{font-size:1.0625rem;font-family:var(--sans);font-weight:600;letter-spacing:0;margin:0}
p{margin:0 0 1.1em}
a{color:inherit;text-decoration-color:var(--rule-2);text-underline-offset:3px}
a:hover{text-decoration-color:var(--clay)}
.band--ink a{text-decoration-color:var(--ink-line)}
.band--ink a:hover{text-decoration-color:var(--clay-lt)}
strong,b{font-weight:600}

.eyebrow{font-family:var(--mono);font-size:.75rem;font-weight:500;letter-spacing:.14em;
  text-transform:uppercase;color:var(--clay);margin:0 0 1.15rem;display:block}
.band--ink .eyebrow{color:var(--clay-lt)}
.lede{font-size:clamp(1.1rem,1rem + .45vw,1.35rem);line-height:1.55;color:var(--text-2);max-width:42rem}
.muted{color:var(--muted)}
.small{font-size:.9rem;line-height:1.55}
.note{font-size:.875rem;line-height:1.55;color:var(--muted)}

.pull{font-family:var(--serif);font-size:clamp(1.3rem,1.05rem + 1vw,1.8rem);line-height:1.32;
  margin:2rem 0;padding-left:1.5rem;border-left:3px solid var(--clay);max-width:36rem}
.pull cite{display:block;font:500 .8125rem/1.5 var(--mono);font-style:normal;
  letter-spacing:.04em;color:var(--muted);margin-top:1rem}

/* ---- buttons ---- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;
  min-height:3.25rem;padding:.9rem 1.65rem;border:1px solid transparent;border-radius:var(--r-pill);
  font:500 .96rem/1 var(--sans);letter-spacing:.005em;text-decoration:none;cursor:pointer;
  transition:transform .16s cubic-bezier(.2,.7,.3,1),background .16s ease,border-color .16s ease,box-shadow .16s ease}
.btn:hover{transform:translateY(-1px)}
.btn--primary{background:var(--clay);color:#fff;box-shadow:var(--sh-1)}
.btn--primary:hover{background:var(--clay-2);box-shadow:var(--sh-2)}
.btn--ghost{background:transparent;color:var(--text);border-color:var(--rule-2)}
.btn--ghost:hover{border-color:var(--text);background:#fff}
.band--ink .btn--ghost,.hero .btn--ghost,.foot .btn--ghost{color:var(--paper);border-color:var(--ink-line)}
.band--ink .btn--ghost:hover,.hero .btn--ghost:hover{border-color:var(--muted-d);background:rgba(255,255,255,.06)}
.btn-row{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:2rem}

/* ---- header ---- */
.masthead{border-bottom:1px solid var(--rule);background:rgba(253,252,250,.86);
  backdrop-filter:saturate(180%) blur(12px);position:sticky;top:0;z-index:50}
.masthead--onink{background:rgba(14,17,22,.82);border-bottom-color:var(--ink-line)}
.masthead__in{display:flex;align-items:center;gap:1.5rem;min-height:4.5rem}
.brand{display:flex;align-items:center;gap:.6rem;text-decoration:none;flex:0 0 auto}
.brand__word{font:400 1.22rem/1 var(--serif);letter-spacing:-.02em;white-space:nowrap}
.brand__word b{font-weight:600}
.masthead--onink .brand__word{color:var(--paper)}
.nav{margin-left:auto;display:flex;align-items:center;gap:1.7rem}
.nav a{font-size:.94rem;text-decoration:none;color:var(--text-2)}
.masthead--onink .nav a{color:var(--muted-d2)}
.nav a:hover,.nav a[aria-current="page"]{color:var(--clay)}
.masthead--onink .nav a:hover,.masthead--onink .nav a[aria-current="page"]{color:var(--clay-lt)}
.nav .btn{min-height:2.7rem;padding:.6rem 1.2rem;font-size:.88rem}
.masthead__cta-sm{display:none}
@media (max-width:900px){
  .nav{display:none}
  .masthead__in{min-height:3.9rem}
  .masthead__cta-sm{display:inline-flex;margin-left:auto;min-height:2.75rem;padding:.6rem 1.1rem;font-size:.88rem}
}

/* ==========================================================================
   THE HERO — a visual object in the fold. This is what v1 was missing.
   ========================================================================== */
.hero{background:var(--ink);color:var(--paper);position:relative;overflow:hidden;
  padding-block:clamp(3.5rem,7vw,6rem) clamp(4rem,8vw,7rem)}
.hero::before{content:"";position:absolute;inset:-30% -10% auto auto;width:70rem;height:45rem;
  background:radial-gradient(closest-side,rgba(184,67,28,.22),rgba(184,67,28,0) 70%);
  pointer-events:none}
.hero::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:var(--ink-line)}
.hero__grid{display:grid;gap:clamp(2.5rem,5vw,4rem);align-items:center;position:relative;z-index:1}
@media (min-width:64rem){.hero__grid{grid-template-columns:1.02fr .98fr}}
.hero h1{color:var(--paper)}
.hero h1{max-width:19ch}
.hero .lede{color:var(--muted-d2);max-width:33rem;margin-top:1.5rem;font-size:clamp(1.05rem,.98rem + .35vw,1.22rem)}

/* the browser mock — we sell websites, so a website IS the product shot */
.mock-wrap{position:relative;margin-bottom:3.5rem}
.mock{background:#fff;border-radius:var(--r-lg);box-shadow:var(--sh-3);overflow:hidden;
  border:1px solid rgba(255,255,255,.10);color:var(--text)}
.mock__bar{display:flex;align-items:center;gap:.45rem;padding:.7rem .9rem;background:#eceae6;
  border-bottom:1px solid #ddd9d2}
.mock__dot{width:.62rem;height:.62rem;border-radius:50%;background:#cfcac2;flex:0 0 auto}
.mock__url{margin-left:.5rem;flex:1;background:#fff;border-radius:var(--r-pill);
  font:400 .7rem/1 var(--sans);color:var(--muted);padding:.42rem .8rem;
  overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.mock__body{padding:clamp(1.1rem,2.4vw,1.7rem)}
.mock__nav{display:flex;align-items:center;justify-content:space-between;
  padding-bottom:.85rem;border-bottom:1px solid var(--rule);margin-bottom:1.1rem}
.mock__logo{font:600 .82rem/1 var(--serif);letter-spacing:-.01em}
.mock__navlinks{display:flex;gap:.7rem;font-size:.62rem;color:var(--muted)}
.mock__pill{background:var(--ink);color:#fff;border-radius:var(--r-pill);
  padding:.3rem .62rem;font-size:.6rem;font-weight:500}
.mock__h{font:400 clamp(1rem,2.1vw,1.3rem)/1.22 var(--serif);letter-spacing:-.015em;margin:0 0 .5rem}
.mock__sub{font-size:.72rem;line-height:1.5;color:var(--text-2);margin:0 0 .95rem}
.mock__stats{display:grid;grid-template-columns:repeat(3,1fr);gap:.5rem;margin-bottom:.95rem}
.mock__stat{background:var(--paper-2);border-radius:var(--r-sm);padding:.55rem .6rem}
.mock__stat b{display:block;font:600 1rem/1 var(--sans);letter-spacing:-.02em;color:var(--clay);font-variant-numeric:tabular-nums lining-nums}
.mock__stat span{font-size:.56rem;line-height:1.35;color:var(--muted);display:block;margin-top:.28rem}
.mock__quote{border-left:2px solid var(--clay);padding-left:.6rem;font-size:.68rem;
  line-height:1.5;color:var(--text-2);margin-bottom:.9rem}
.mock__quote em{display:block;font-style:normal;font-size:.58rem;color:var(--muted);margin-top:.3rem}
.mock__cta{display:inline-flex;align-items:center;gap:.35rem;background:var(--clay);color:#fff;
  border-radius:var(--r-pill);padding:.42rem .85rem;font-size:.65rem;font-weight:500}
.mock__label{position:absolute;left:0;right:0;bottom:-3.2rem;text-align:left;
  font:400 .78rem/1.4 var(--sans);color:var(--muted-d)}

/* the floating scorecard that overlaps the mock */
.scorecard{position:absolute;right:-1.75rem;bottom:-2.25rem;z-index:2;background:var(--paper);
  border-radius:var(--r);box-shadow:var(--sh-3);padding:.9rem 1.05rem;min-width:13rem;
  border:1px solid var(--rule)}
.scorecard__t{font:500 .75rem/1 var(--mono);letter-spacing:.1em;text-transform:uppercase;
  color:var(--muted);margin-bottom:.7rem}
.scorecard__row{display:flex;align-items:center;gap:.55rem;font-size:.8125rem;color:var(--text-2);
  padding:.25rem 0}
.scorecard__tick{width:1.1rem;height:1.1rem;border-radius:50%;background:var(--green);flex:0 0 auto;
  display:grid;place-items:center;color:#fff;font-size:.7rem;line-height:1}
@media (max-width:64rem){
  .scorecard{right:auto;left:0;bottom:-2.5rem}
  .mock__label{bottom:-4.6rem;text-align:right}
}
@media (max-width:44rem){ .mock__label{text-align:left;bottom:-3.4rem} }
@media (max-width:26rem){ .scorecard{display:none} }

/* proof strip under the fold */
.proofstrip{background:var(--ink-2);border-bottom:1px solid var(--ink-line);padding-block:1.15rem}
.proofstrip__in{display:flex;flex-wrap:wrap;align-items:center;gap:.6rem 2rem;
  font-size:.85rem;color:var(--muted-d)}
.proofstrip b{color:var(--paper);font-weight:500}
.proofstrip__n{font-family:var(--mono);color:var(--amber-on-dark);font-weight:500;
  font-variant-numeric:tabular-nums;margin-right:.35rem}

/* ---- stats ---- */
.stats{display:grid;gap:1rem;grid-template-columns:repeat(auto-fit,minmax(min(14rem,100%),1fr));margin-top:2.75rem}
.stat{background:var(--paper);border:1px solid var(--rule);border-radius:var(--r);
  padding:1.6rem 1.5rem;box-shadow:var(--sh-1);transition:box-shadow .18s ease,transform .18s ease}
.stat:hover{box-shadow:var(--sh-2);transform:translateY(-2px)}
.band--paper2 .stat{background:#fff}
.stat__n{font:500 clamp(2.5rem,2rem + 2.2vw,3.6rem)/1 var(--mono);letter-spacing:-.035em;
  color:var(--amber);font-variant-numeric:tabular-nums;display:block}
.stat__l{font-size:.95rem;line-height:1.45;color:var(--text-2);margin:.75rem 0 0;max-width:17rem}
.stat__d{font:400 .8125rem/1.4 var(--mono);color:var(--muted);margin:.5rem 0 0}

.headline-stat{border-radius:var(--r-lg);background:var(--ink);color:var(--paper);
  padding:clamp(2rem,4.5vw,3.25rem);box-shadow:var(--sh-2);position:relative;overflow:hidden}
.headline-stat::before{content:"";position:absolute;inset:auto -8% -60% auto;width:36rem;height:36rem;
  background:radial-gradient(closest-side,rgba(217,154,43,.16),transparent 70%);pointer-events:none}
.headline-stat__n{font:500 clamp(3.2rem,2.2rem + 4.4vw,6rem)/1 var(--mono);letter-spacing:-.045em;
  font-variant-numeric:tabular-nums;position:relative}
.headline-stat__t{font-family:var(--serif);font-size:clamp(1.25rem,1.05rem + .7vw,1.7rem);
  line-height:1.28;margin:1rem 0 0;max-width:28rem;position:relative;color:var(--paper)}

/* ---- tables ---- */
.table-wrap{overflow-x:auto;margin:2rem 0;border:1px solid var(--rule);border-radius:var(--r);background:#fff}
table{border-collapse:collapse;width:100%;min-width:34rem;font-size:.95rem}
th,td{text-align:left;padding:.95rem 1.1rem;border-bottom:1px solid var(--rule);vertical-align:top}
thead th{font:500 .75rem/1.3 var(--mono);letter-spacing:.1em;text-transform:uppercase;
  color:var(--muted);background:var(--paper-2);white-space:nowrap}
tbody tr:last-child td{border-bottom:0}
td.num,th.num{font-family:var(--mono);font-variant-numeric:tabular-nums;text-align:right;white-space:nowrap}

/* ---- cards ---- */
.grid{display:grid;gap:clamp(1rem,2vw,1.5rem);grid-template-columns:repeat(auto-fit,minmax(min(17rem,100%),1fr))}
.card{background:#fff;border:1px solid var(--rule);border-radius:var(--r);padding:1.75rem 1.6rem;
  box-shadow:var(--sh-1);transition:box-shadow .18s ease,transform .18s ease}
.card:hover{box-shadow:var(--sh-2);transform:translateY(-2px)}
.card h3{margin-bottom:.65rem}
.card p:last-child{margin-bottom:0}
.card__n{font:500 .75rem/1 var(--mono);letter-spacing:.1em;color:var(--clay);display:block;margin-bottom:1rem}
.band--ink .card{background:var(--ink-2);border-color:var(--ink-line);color:var(--muted-d2);box-shadow:none}
.band--ink .card h3{color:var(--paper)}

/* ---- steps ---- */
.steps{list-style:none;counter-reset:s;margin:2.25rem 0 0;padding:0}
.steps li{counter-increment:s;position:relative;padding:0 0 1.75rem 3.4rem;
  border-left:1px solid var(--rule);margin-left:1.1rem}
.steps li:last-child{border-left-color:transparent;padding-bottom:0}
.steps li::before{content:counter(s,decimal-leading-zero);position:absolute;left:-1.1rem;top:-.15rem;
  width:2.2rem;height:2.2rem;display:grid;place-items:center;background:var(--paper);
  border:1px solid var(--rule-2);border-radius:50%;font:500 .75rem/1 var(--mono);color:var(--clay)}
.band--paper2 .steps li::before{background:var(--paper-2)}
.steps h3{margin-bottom:.4rem}
.steps p{margin-bottom:0;color:var(--text-2)}

/* ---- pricing ---- */
.tiers{display:grid;gap:1rem;grid-template-columns:repeat(auto-fit,minmax(min(16.5rem,100%),1fr));margin-top:2.75rem}
.tier{background:#fff;border:1px solid var(--rule);border-radius:var(--r-lg);padding:2rem 1.75rem;
  display:flex;flex-direction:column;box-shadow:var(--sh-1)}
.tier--featured{border-color:var(--clay);box-shadow:var(--sh-2);position:relative}
.tier--featured::before{content:"Most practices";position:absolute;top:-.7rem;left:1.75rem;
  background:var(--clay);color:#fff;border-radius:var(--r-pill);padding:.28rem .75rem;
  font:500 .68rem/1 var(--sans);letter-spacing:.03em}
.tier__name{font:500 .75rem/1 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--clay)}
.tier__price{font:500 2.7rem/1 var(--sans);letter-spacing:-.03em;margin:1.1rem 0 .25rem;
  font-variant-numeric:tabular-nums lining-nums}
.tier__after{font-size:.9rem;color:var(--muted);margin:0 0 1.5rem}
.tier ul{list-style:none;margin:0 0 1.75rem;padding:0;font-size:.94rem}
.tier li{padding:.55rem 0 .55rem 1.5rem;position:relative;border-top:1px solid var(--rule);color:var(--text-2)}
.tier li:first-child{border-top:0}
.tier li::before{content:"";position:absolute;left:.2rem;top:1.15rem;width:.4rem;height:.4rem;
  background:var(--clay);border-radius:50%}
.tier .btn{margin-top:auto;width:100%}

/* ---- form ---- */
.form{display:grid;gap:1.15rem;max-width:34rem;background:#fff;border:1px solid var(--rule);
  border-radius:var(--r-lg);padding:clamp(1.5rem,3vw,2.25rem);box-shadow:var(--sh-2)}
.field{display:grid;gap:.4rem}
.field label{font:500 .84rem/1.3 var(--sans);color:var(--text-2)}
.field .hint,.opt{font-weight:400;color:var(--muted);font-size:.78rem;line-height:1.4}
input,select,textarea{font:400 1rem/1.5 var(--sans);color:var(--text);background:var(--paper);
  border:1px solid var(--rule-2);border-radius:var(--r-sm);padding:.8rem .95rem;width:100%;min-height:3.1rem}
textarea{min-height:7rem;resize:vertical}
input:focus,select:focus,textarea:focus{border-color:var(--clay);outline:none;
  box-shadow:0 0 0 3px var(--clay-wash)}
.field--check{grid-template-columns:auto 1fr;align-items:center;gap:.75rem;min-height:2.75rem;
  padding:.5rem .1rem;cursor:pointer}
.field--check input{width:1.375rem;min-height:1.375rem;height:1.375rem;margin:0;accent-color:var(--clay);cursor:pointer}
.field--check label{cursor:pointer;line-height:1.45}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* ---- footer ---- */
.foot{background:var(--ink);color:var(--muted-d2);padding-block:clamp(3rem,5vw,4.5rem);font-size:.93rem}
.foot a{color:var(--paper);text-decoration-color:var(--ink-line)}
.foot a:hover{text-decoration-color:var(--clay-lt)}
.foot__grid{display:grid;gap:2.25rem;grid-template-columns:repeat(auto-fit,minmax(min(13rem,100%),1fr))}
.foot h4{color:var(--paper);font:500 .75rem/1 var(--mono);letter-spacing:.12em;
  text-transform:uppercase;margin-bottom:1.1rem}
.foot ul{list-style:none;margin:0;padding:0}
.foot li{margin-bottom:.6rem}
.foot .brand__word{color:var(--paper)}
.foot__base{border-top:1px solid var(--ink-line);margin-top:2.75rem;padding-top:1.85rem;
  display:flex;flex-wrap:wrap;gap:.75rem 1.5rem;align-items:center;font-size:.85rem}
.foot__base p{margin:0}
.foot__credit{margin-left:auto}

/* ---- utilities ---- */
.skip{position:absolute;left:-9999px}
.skip:focus{left:var(--gutter);top:.6rem;z-index:99;background:var(--ink);color:var(--paper);
  padding:.7rem 1.1rem;border-radius:var(--r-sm)}
.split{display:grid;gap:clamp(2rem,5vw,4.5rem);align-items:start}
@media (min-width:60rem){.split{grid-template-columns:1.05fr .95fr}}
.stack>*+*{margin-top:1.15rem}
hr.rule{border:0;border-top:1px solid var(--rule);margin:clamp(2.5rem,5vw,4rem) 0}
.findings{max-width:56rem}
.findings h3{font-size:clamp(1.15rem,1.05rem + .45vw,1.4rem)}
.finding{border-top:1px solid var(--rule);padding-top:1.75rem;margin-top:1.75rem}
.finding__pct{font-family:var(--mono);color:var(--amber);font-weight:500}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}

/* ==========================================================================
   IMAGERY
   ========================================================================== */
.band--photo{position:relative;background:var(--ink);color:var(--paper);isolation:isolate}
.band--photo::before{content:"";position:absolute;inset:0;z-index:-2;
  background-image:var(--bg);background-size:cover;background-position:center}
.band--photo::after{content:"";position:absolute;inset:0;z-index:-1;
  background:linear-gradient(100deg,rgba(14,17,22,.94) 0%,rgba(14,17,22,.80) 45%,rgba(14,17,22,.55) 100%)}
.band--photo h2,.band--photo h3{color:var(--paper)}
.band--photo .lede{color:var(--muted-d2)}
.band--photo .eyebrow{color:var(--clay-lt)}
.band--photo .btn--ghost{color:var(--paper);border-color:rgba(255,255,255,.28)}
.band--photo .btn--ghost:hover{border-color:var(--paper);background:rgba(255,255,255,.08)}

.portrait{border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--sh-3);
  border:1px solid rgba(255,255,255,.10);background:var(--paper-2)}
.portrait img{width:100%;display:block}
.portrait--sm{max-width:19rem}
.portrait__cap{font:400 .82rem/1.45 var(--sans);color:var(--muted-d);margin:.9rem 0 0}

.figure{border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--sh-2);border:1px solid var(--rule)}
.figure img{width:100%;display:block}
.figure figcaption{font:400 .84rem/1.5 var(--sans);color:var(--muted);
  padding:.8rem 1rem;background:var(--paper-2);border-top:1px solid var(--rule);margin:0}

/* ==========================================================================
   THE AUDIT MATRIX — the study, drawn
   ========================================================================== */
.mx{margin:2.5rem 0 0;padding:0}
.mx__cap{font:400 .9rem/1.5 var(--sans);color:var(--muted);margin:0 0 1.4rem;
  display:flex;flex-wrap:wrap;gap:.4rem 1.2rem;align-items:center}
.mx__key{display:inline-flex;align-items:center;gap:.4rem;font-size:.84rem}
.mx__sw{width:.85rem;height:.85rem;border-radius:3px;display:inline-block;margin-right:.1rem}
.mx__sw--y{background:var(--green)} .mx__sw--n{background:#d9d3c7}
.band--ink .mx__sw--n,.band--photo .mx__sw--n{background:#39414c}
.mx__plot{display:grid;gap:1.1rem}
@media (min-width:58rem){.mx__plot{grid-template-columns:15rem 1fr;align-items:start}}
.mx__labels{display:grid;gap:.35rem}
.mx__row{display:flex;align-items:baseline;gap:.55rem;padding:.42rem 0;
  min-height:2rem;border-bottom:1px solid var(--rule)}
.band--ink .mx__row{border-bottom-color:var(--ink-line)}
.mx__row:last-child{border-bottom:0}
.mx__n{font:500 1.05rem/1 var(--mono);color:var(--green);font-variant-numeric:tabular-nums}
.mx__n span{font-size:.8125rem;color:var(--muted)}
.mx__lab{font-size:.88rem;line-height:1.3;color:var(--text-2)}
.band--ink .mx__lab{color:var(--muted-d2)}
.mx__gridwrap{overflow-x:auto;padding-bottom:.4rem}
.mx__grid{min-width:34rem;width:100%;height:auto}
.mx__c{fill:#ddd7ca;opacity:0;transform-box:fill-box;transform-origin:center;transform:scale(.55)}
.band--ink .mx__c,.band--photo .mx__c{fill:#333b46}
.mx__c--y{fill:var(--green)!important}
.mx__c--star{stroke:var(--clay);stroke-width:2}
.mx-in .mx__c{animation:mxpop .42s cubic-bezier(.2,.8,.3,1) forwards}
@keyframes mxpop{to{opacity:1;transform:scale(1)}}
.mx__axis{display:flex;justify-content:space-between;gap:1rem;margin:.7rem 0 0;
  font:400 .78rem/1.4 var(--sans);color:var(--muted)}
.mx__only{color:var(--clay);font-weight:500}
@media (prefers-reduced-motion:reduce){.mx__c{opacity:1;transform:none}}

/* ==========================================================================
   MOTION — restrained. Reveal on scroll, count the numbers, nothing else.
   ========================================================================== */
[data-reveal]{opacity:0;transform:translateY(18px);
  transition:opacity .62s cubic-bezier(.22,.8,.28,1),transform .62s cubic-bezier(.22,.8,.28,1)}
[data-reveal].is-in{opacity:1;transform:none}
[data-reveal-d="1"]{transition-delay:.08s} [data-reveal-d="2"]{transition-delay:.16s}
[data-reveal-d="3"]{transition-delay:.24s} [data-reveal-d="4"]{transition-delay:.32s}
.hero__grid > *{animation:heroIn .8s cubic-bezier(.22,.8,.28,1) both}
.hero__grid > *:nth-child(2){animation-delay:.14s}
@keyframes heroIn{from{opacity:0;transform:translateY(22px)}to{opacity:1;transform:none}}
.scorecard__row{opacity:0;animation:tickIn .5s ease forwards}
.scorecard__row:nth-child(2){animation-delay:.85s} .scorecard__row:nth-child(3){animation-delay:1.0s}
.scorecard__row:nth-child(4){animation-delay:1.15s} .scorecard__row:nth-child(5){animation-delay:1.3s}
@keyframes tickIn{from{opacity:0;transform:translateX(-7px)}to{opacity:1;transform:none}}
.stat__n[data-count]{font-variant-numeric:tabular-nums}
@media (prefers-reduced-motion:reduce){
  [data-reveal]{opacity:1;transform:none;transition:none}
  .hero__grid > *,.scorecard__row{animation:none;opacity:1}
}

/* FAQ — real questions, marked up as such */
.faqs{max-width:46rem;margin-top:2.25rem;border-top:1px solid var(--rule)}
.faq{border-bottom:1px solid var(--rule);padding:1.5rem 0}
.faq__q{font-size:clamp(1.08rem,1rem + .35vw,1.28rem);margin:0 0 .5rem}
.faq__a{margin:0;color:var(--text-2);max-width:42rem}

/* ==========================================================================
   THE TWO DOORS — a visitor self-selects in four seconds.
   Deliberately NOT cards: two halves of one band, split by a rule, editorial.
   ========================================================================== */
.doors{background:var(--paper)}
.doors__grid{display:grid;gap:0}
@media (min-width:56rem){.doors__grid{grid-template-columns:1fr 1fr}}
.door{display:block;text-decoration:none;color:inherit;padding:clamp(1.75rem,3.5vw,2.75rem) 0;
  border-top:2px solid var(--ink);position:relative;transition:background .2s ease}
@media (min-width:56rem){
  .door{padding-inline:clamp(1.5rem,3vw,2.5rem)}
  .door:first-child{padding-left:0;border-right:1px solid var(--rule)}
  .door:last-child{padding-right:0}
}
@media (max-width:56rem){ .door + .door{border-top:1px solid var(--rule)} }
.door:hover{background:var(--paper-2)}
.door__tag{font:500 .75rem/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;
  color:var(--muted);display:block;margin-bottom:1rem}
.door__h{font-size:clamp(1.5rem,1.2rem + 1.3vw,2.1rem);line-height:1.14;margin:0 0 .9rem;
  max-width:15ch}
.door__p{color:var(--text-2);max-width:34rem;margin:0 0 1.4rem}
.door__cta{display:inline-flex;align-items:center;gap:.45rem;font:500 .95rem/1 var(--sans);
  color:var(--clay)}
.door__cta em{font-style:normal;transition:transform .2s cubic-bezier(.2,.8,.3,1);display:inline-block}
.door:hover .door__cta em{transform:translateX(4px)}

/* the fold has to answer BOTH questions: do they build, and do they do search.
   Two buttons carry more weight than a sentence — people skim. */
.hero__alt{font-size:.95rem;color:var(--muted-d);margin:1.15rem 0 0}
.hero__alt a{color:var(--muted-d2)}
.btn-row .btn{flex:0 1 auto}
@media (max-width:30rem){ .btn-row .btn{flex:1 1 100%} }